LITTLE ROCK, Ark. (KTHV) – Now that political ads are over, Christmas ads begin.
Stores in downtown Conway are getting a jump on the all-important shopping season three weeks before Black Friday rolls in and malls begin to dominate the market.
Store owner Eric Sward told THV11 that he's not trying start Christmas shopping too early—he's trying to give his customers what they want.
"Probably about two weeks ago we had people coming in asking for gifts to be wrapped for Christmas, and if you look at the sales this year, they're steadily going up," he shared.
Conway has been holding this kickoff shopping day for 40 years. In addition to getting an early start, it also gives some spouses a chance to gather gifts while the rest of the family is in the deer woods.