CONWAY, Ark. (KTHV) - There's something special in Conway that keeps bringing people back for more.
Yes you've all heard of things like Stoby's cheese dip, but there's a cold treat in Conway that has Arkansans making the trek back time and time again.
Something so simple, so distinctive, regular customer Thatch Unruh says it's tough to label it with any recognizable category, other than its own.
"It's not ice cream and it's not a snow-cone and so it's just addicting."
Brooke Wright feels the same way.
"It's not like the creamy flavor of ice cream, but it's not like sherbet or yogurt. It's creamy pineapple."
It's truly love at first bite.
Arkansas Pineapple Whip is a familiar summer destination for many people in Conway.