CONWAY, Ark. (KTHV) - A new smart phone app is making its way onto a local college campus.
According to college-centric marketing company Sumpto, 77 percent of college students use Snapchat every day.
That statistic got the University of Central Arkansas to jump on board.
Freshman Taylor Davis just started following "UCABEARS" on Snapchat today. He says, "I think it's pretty cool such a big university is willing to communicate with little old me. It'll help freshman year go a lot smoother."
The university kicked off the school year with UCA President Tom Courtway sending students a welcome Snapchat. In the snap he said, "I cannot wait for move-in day on August 17th. Go bears!"
Since this first snap was sent out, UCA has acquired 450 followers.
Sophomore Emily Lowery says, "It's faster and you get to take videos and it's fun and creative."