CONWAY, Ark. - The Purple Cow in Conway will host its Second Annual 'BrainFREEZE' event Sunday, October 18 on the Green at Hendrix Village.
'BrainFREEZE' is a milkshake drinking competition that willl begin at 2 p.m. and will last until 2 p.m. It will feature three competitive divisions: child, church and celebrity.
Registrants are encouraged to raise the registration fee. Fees for the celebrity division are $250, church division fee is $100, and $50 for children’s division.
Coach Todd Kendrick will be defending his Celebrity Championship Title. Last year, Kendrick drank three pounds and seven ounces of Purple Cow Milkshakes.
Organizers promise a fun, family adventure with kid-friendly activities including face painting, pumpkin painting, a coloring competition and free balloon animals. All funds raised at the Purple Cow 'BrainFREEZE' will benefit the Bethlehem House, Conway's homeless shelter.